Tag: SEO

Introduction Google’s search engine ranking page (SERP) is the page that is displayed when a user enters a search query into the Google search engine. The SERP contains a list of websites that Google has determined to be the most relevant to the user’s query. Google’s SERP ranking algorithm is a complex system that takes […]

Google is the most popular search engine in the world, with over 90% of the market share. It is also one of the most complex algorithms, using over two hundred factors to rank websites.

While Google’s algorithm is constantly changing, there are three factors that have consistently remained important: content, links, and RankBrain.

Google has recently announced a new update to its search algorithm, called the Helpful Content Update. This update is designed to reward websites that produce high-quality content written for people and to demote websites that produce low-quality content or content that is not helpful to users. The Helpful Content Update is based on several factors, […]

How To Drive Website Traffic Starting a new e-commerce website is exciting, but getting traffic to it can be a daunting task. Without visitors, your website will not be able to generate sales or revenue. This is why it’s crucial to drive website traffic to your new e-commerce website. In this blog, we will discuss […]

Link Building 101 for Small Businesses As a small business owner, you are always looking for ways to improve your online visibility and drive more traffic to your website. One effective way to achieve this is through link building. Link building is the process of acquiring hyperlinks from other websites to your own. In this […]

Search Engine Optimization (SEO) For 2018 SEO has been a buzzword for a long time in marketing, however every year there are changes within the industry that lead to radical differences in approach. So, what are the projected SEO trends for 2018? There are more than 200 different factors which are in Google’s algorithm and […]

Google+ for SEO – Can you afford to ignore it? Google+ may not be as large or as popular as the big social media platforms. But, as it grows in popularity, many of the bigger players are seeing large drops in consumer satisfaction. Recent data released by the American Customer Satisfaction Index (ACSI) showed a […]

For Immediate Release Contact: Timothy Weaver 888-511-6373, Ext. 700 tweaver@sureexposure.com Sure Exposure, Inc. ranked among largest advertising, marketing, and PR agencies by Silicon Valley Business Journal. San Jose, California, August. 4 2017 – Sure Exposure, Inc. announced today that it had been ranked No. 14 by Silicon Valley Business Journal on its Silicon Valley’s largest […]

Getting Started With Pay-Per-Click (PPC) At first glance pay-per-click (PPC) advertising can seem a bit bewildering. The unfamiliar terms and new ideas often intimidate people. Fortunately, PPC is actually quite simple, and if you are new to the concept, this guide will give you all the basic information you need to understand it and approach […]

Why is Search Engine Marketing (SEM) Important for all Businesses? So you’ve already invested in a strategy to optimize your website, and you’ve seen an encouraging improvement in your search engine rankings as a result. But you are still striving to climb the ladder, to get clear of the pack, and stand out amongst the […]

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