In the fast-paced world of SEO, staying on top of best practices can resemble navigating a labyrinth with ever-shifting walls. Recently, a question arose during a Google SEO Office Hours podcast: Should website owners fix every broken backlink pointing to their site?
Google’s Gary Ilyes offered a refreshingly practical response, a beacon of reassurance in the ever-changing world of SEO: prioritize fixing broken backlinks that enhance the user experience.
Here’s why this approach makes sense:
How to Find Broken Backlinks Worth Fixing
There are various SEO tools available to help identify broken backlinks. However, a data-driven approach is only part of the story. Consider these additional factors:
The Takeaway
While backlinks remain a vital SEO factor, Google’s advice is a welcome reminder to prioritize user experience. By fixing broken backlinks that provide value to your visitors, you can create a more positive user journey and potentially see indirect SEO benefits. Remember, quality over quantity is essential!