Google is the most popular search engine in the world, with over 90% of the market share. It is also one of the most complex algorithms, using over two hundred factors to rank websites.
While Google’s algorithm is constantly changing, there are three factors that have consistently remained important: content, links, and RankBrain.
Google has recently announced a new update to its search algorithm, called the Helpful Content Update. This update is designed to reward websites that produce high-quality content written for people and to demote websites that produce low-quality content or content that is not helpful to users. The Helpful Content Update is based on several factors, […]