Attention all mobile searchers and business owners! Google’s recent test of a new Call & Location Extension ad format has sparked excitement. This potential update could revolutionize how users discover and connect with local businesses on their smartphones, offering many exciting benefits.
What’s the Big Deal?
Call and Location Extensions currently appear as separate entities below a text ad. The new format, however, combines these extensions into a single, swipeable carousel. This could offer several advantages for both users and businesses.
Benefits for Mobile Searchers:
Benefits for Businesses:
Is it Here to Stay?
While Google hasn’t confirmed the official rollout of this new Call & Location Extension format, the test signifies their focus on improving the mobile search experience for users and businesses. However, it’s important to note that the new format may require businesses to adapt their ad strategies and content to fit the carousel format.
What Can You Do Now?
Even without the new format, here are some tips to optimize your Call & Location Extensions. To prepare for the new format, ensure your business information is up-to-date and accurate. This will make the transition smoother when the new format is rolled out.
By staying informed and optimizing your current extensions, you’ll be well-positioned to leverage the potential benefits of Google’s evolving mobile ad landscape.
Stay tuned for further updates! As Google releases more information about the new Call & Location Extension format, we’ll keep you posted on its potential impact on businesses and mobile searchers.