Tag: search engine marketing

Google is the most popular search engine in the world, with over 90% of the market share. It is also one of the most complex algorithms, using over two hundred factors to rank websites.

While Google’s algorithm is constantly changing, there are three factors that have consistently remained important: content, links, and RankBrain.

Why is Search Engine Marketing (SEM) Important for all Businesses? So you’ve already invested in a strategy to optimize your website, and you’ve seen an encouraging improvement in your search engine rankings as a result. But you are still striving to climb the ladder, to get clear of the pack, and stand out amongst the […]

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