Google is the most popular search engine in the world, with over 90% of the market share. It is also one of the most complex algorithms, using over two hundred factors to rank websites.
While Google’s algorithm is constantly changing, there are three factors that have consistently remained important: content, links, and RankBrain.
In today’s digital world, it’s more important than ever to provide a good webpage experience for your visitors. With so many websites to choose from, users are quick to click away from a site that is slow, difficult to navigate, or simply not engaging. Here are a few tips on how to provide a good […]
Link Building 101 for Small Businesses As a small business owner, you are always looking for ways to improve your online visibility and drive more traffic to your website. One effective way to achieve this is through link building. Link building is the process of acquiring hyperlinks from other websites to your own. In this […]
Your business needs a website in today’s digital age. However, just creating a website is not enough to attract traffic and generate leads. You need to optimize your website for search engines to ensure that it appears on search engine result pages (SERPs). In order to achieve this, you need to choose the right keywords […]
Helpful Content Google has unveiled a brand-new significant modification to its search ranking algorithm: the “helpful content update.” The update aims to remove articles that have been published solely to boost their search engine rankings but do not educate or assist readers. This upgrade, according to Google, will “address content that seems to have been […]
Search Engine Optimization (SEO) For 2018 SEO has been a buzzword for a long time in marketing, however every year there are changes within the industry that lead to radical differences in approach. So, what are the projected SEO trends for 2018? There are more than 200 different factors which are in Google’s algorithm and […]
Why is Search Engine Marketing (SEM) Important for all Businesses? So you’ve already invested in a strategy to optimize your website, and you’ve seen an encouraging improvement in your search engine rankings as a result. But you are still striving to climb the ladder, to get clear of the pack, and stand out amongst the […]
Why is Search Engine Optimization Important? Every month a huge number of global consumers search the internet to find products or services. Google is normally their starting point. Web sites are in constant competition to be the first to be seen in Google search results, also known as SERP (Search Engine Results Page). Search Engine […]