Why is Search Engine Optimization Important?
Every month a huge number of global consumers search the internet to find products or services. Google is normally their starting point. Web sites are in constant competition to be the first to be seen in Google search results, also known as SERP (Search Engine Results Page). Search Engine Optimization (SEO) is critical to your enterprise as it provides a low-risk marketing method that can boost your sales by increasing the number of visitors to your website through improved on-line visibility. As time goes on, traditional media and advertising become increasingly less effective, making SEO more important.
There are millions of websites on the internet and if you type in any key phrase or word you are guaranteed to get an astonishing amount of search results. You want your product or service to be on the top of the pile as you can bet that no customer wants to venture past page 3 of their Google search to find what they’re looking for.
For you, that means lost business if your website is not immediately visible! Therefore they could be missing you altogether, so, your search result ranking is of the utmost importance.
For you to attract the maximum amount of traffic to your website, you need to make sure the embedded media or language you use can be effectively harvested by search engine algorithms to return relevant results to the searcher – this boosts your page ranking, potentially placing it in the coveted top-three.
There are a number of SEO principles that can be used to improve your website listing.
Keywords allow search engines to match search queries with your website. Although the frequency of keywords on your site does not necessarily generate higher rankings.
When other websites reference or link to yours, search engines see this as complimentary and assign additional kudos to you. This is a great way to gain further credibility, and the more popular the site that links to you, the greater the credit assigned to your website. It’s also important the backlinks come from websites that have relevant content to your website. The same can be said for social media, if your content or website is re-tweeted for example, this scores well with search engines.
No one likes to feel vulnerable when using a website so make sure your security is top notch. Ensure that you use an appropriate security layer to secure your data traffic as this will go a long way to improving your search engine standing.
There are billions of people using smartphones all around the world! Make sure your website is mobile-friendly as up to 50 percent of Google searches are carried out on smartphones. Google credits websites that can display correctly on mobile devices.
These are just a few techniques employed by SEO experts to get your website to the top of the search rankings. It is a dynamic and complex practice that is best left to seasoned professionals that understand it and keep up to date with the changes that impact SEO.
If you haven’t taken care of your SEO, you could be putting your business at a significant disadvantage; figures show that 70 percent of people prefer to click only on the top three search results, choosing to re-enter search parameters if they don’t find what they want. If your competitors are doing a better job at their SEO, your business will feel the effect.
Powerful free SEO tools are available to the public. These can be used to optimize a website to receive the attention it deserves. We offer a free SEO tool which concludes with on-site recommendations, local visibility, social engagement, competitive analysis and more.