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Category: PPC

Online marketing is critical to the success of most modern businesses. There are a few exceptions: companies that deal with a small, stable group of clients and have no wish to expand. For the other 99.9 percent, it is crucial. Toys R Us failed to adapt fast enough and was effectively crippled by its ineffectiveness […]

Getting Started With Pay-Per-Click (PPC) At first glance pay-per-click (PPC) advertising can seem a bit bewildering. The unfamiliar terms and new ideas often intimidate people. Fortunately, PPC is actually quite simple, and if you are new to the concept, this guide will give you all the basic information you need to understand it and approach […]

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